September 16, 2008

The Firm: Season 2 - Episode 6

Client: Air Asia

Task: Air Asia is the only international airline to fly to Banda Aceh, Indonesia, their latest destination. Teams have to promote this destination for the airline. The team that creates the best event to educate, change perceptions and promote the destination to the general public wins the task.

Team Asset
Team leader: Jennifer

With the numbers of members in each team unbalanced, the two corporate leaders Peter Pek and Chan Boon Yong gathers the contestants and informs them of the decision to allow Team Asset the privilege of choosing a new member from Team Equity - and they picked Jennifer, who immediately is put to task to unite the original team members by becoming team leader.
The menfolk are quite relieved in the new direction the team is headed towards and are optimistic with the team's chance of winning this time.
Team Asset decides to tie in with tour agents to bring an interactive info-booth which will allow visitors to not only gain information on a new destination worth traveling to, but allow them to also book flights and tour packages to Banda Aceh. The booth is well received by the crowd. They receive information booklets on the destination and a small quiz competition has many people participating.

Team Equity
Team leader: Boon Yew

With Jennifer gone, there seems to be a bleak atmosphere about Team Equity but they try their best not to mourn but work forward in securing another win for the team. Some good ideas are definitely there: Dian secures a troupe of students from Sekolah Indonesia Kuala Lumpur to perform a traditional Acehnese dance for the crowd; Boon Yew secures the diving school in Pulau Weh (an island near Banda Aceh) to co-set up a booth to promote diving activities at Banda Aceh; and C.A. secures a high-ranking official from the Indonesian Embassy to show up as a VIP and a backdrop from Citibank in exchange for allowing their staff to get signups for the Citibank-Air Asia credit card, thus effectively lessening the strain on the budget.

Verdict: Citing a lack of teamwork and a VIP not getting the whole VIP treatment as factors, Team Equity makes it to the boardroom. Arguments fly and three people are lined up on the chopping board: Boon Yew for lacking organisation and being oblivious to the team members' lack of morale; Masami for not being motivated to step up to the plate; and C.A. for inviting but neglecting the VIP and for allowing Citibank's setup to overshadow their own's.
Finally, C.A. is terminated because Peter Pek feels that he is constantly missing the big picture.

Next episode spoiler hint: Burn, baby, burn!

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